Cru Branded Assets

Working for an in-house media team for a large organization has taught me how to be creative while maintaining brand identity. The projects I have included on this page have been some of my favorite pieces that fall under the brand identity of Cru.

Innovation Lab Updated Internal Branding

The Innovation Lab functions as an Ideation & Prototyping team within Cru that seeks to create relevant and innovative tools to help staff do their job more effectively. They need personalized branding (that still connects to the Cru brand identity) so that they may present their research findings effectively to national & international staff. I worked collaboratively with John Cliver on this brand guideline, with a personal focus on the presentation assets.

Fundraising Conversation Guide

A slide deck used by Cru staff members to fundraise. This is an external presentation tool used by 1000s of staff members each year to fundraise. It is seen by over 100,000 people each year and may be the very first interaction someone has with the organization.

Podcast Animation Post on the Created For Instagram

Inspiration Board created for client social media coordinator use

Instagram Assets on the Created For Instagram

Quote box 3 used on the Created For Instagram

Instagram post background 3 used on the Created For Instagram

Instagram Podcast Post: audio quote with captions and audio wave animation.

Instagram Podcast Story: audio quote with captions and audio wave animation.

Created For Podcast: Social Media Assets

Created For is a podcast that explores the idea of purpose & calling. After other designers on my team provided them with corporate social media branding, they requested a rebrand with a more organic, natural feel. I provided them with social media templates as well as designed animated pieces to accompany the podcast audio file highlights when presented on social media.