Legacía 2023
Rested: your life reclaimed
Creative Director, Graphic Designer
Legacía is an annual gathering for Latin American college students hosted by Destino. The conference mission is to be “a national gathering to empower Latinx college students & their communites, to live on mission for Christ.”
I was the creative director and primary designer for this project. The design assets created for this project included a postcard invitation (sent to students), stickers, t-shirt, event program/guided prayer journal, social media templates, email banners, name-tags, location signage templates, session countdown, and speaker presentation templates.
Legacía 2023 took place January 13-16, 2023.
Stakeholder Feedback:
“Willard has been an incredible artist and designer! Every detail of our massive project was thought out and carefully crafted after revisions and critique times. He noticed the small details as well as the big picture, the vision and essence of our event has been truly depicted in his designs.
Our brand as an event has been in development for the last few years, but Willard's design work has taken us to the next level and it has been a guiding light for the visual direction of the Legacía brand. We are excited to continue incorporating Will's design inspiration into future events.”
Alice Becerra, Legacía Marketing Director
Duotone event t-shirt
Stickers given to attendees
Handwritten postcards inviting students to attend the conference
Event Program: Inside Front Cover & Schedule
Event Program: Collage (1) & Session One Notes
Session Three Notes & Collage (2)
Event Program & Guided Prayer: Cover
Session Four Notes & Inside Back Cover
Event Program: Guided Prayer Activity ( 1-2)
Event Program: Guided Prayer Activity (3-4)
Event Program: Guided Prayer Activity (5) & Session Two Notes
Session Countdown, motion design by Jesse Rogers
Conference Name-tags
Email Banners for internal & external communication
Registration splash screen for promotional video
Pricing splash screen for promotional video
